Speculations about Vevo’s iPhone app adventure from Music City Interactive

The Nashville Music Council aims to seek recognition from all genres, not just country.

With over 7 million registered users in Europe, it’s hard to ignore Spotify’s presence in digital music.  Although many bands are skeptical about how much Spotify can help them financially, there are some positive stories coming out of Sweden.  The Local, a Swedish news site, reported Spotify’s royalty payments rose 800% to songwriters over the past 12 months.

If a band wants to use Spotify to gain more European fans, they can do so through TuneCore.  But first, the band needs to see how it can actually benefit them.  At the root, it’s understanding how to leverage free content to maximize paid content.  Simply stated, just by holding certain songs outside of Spotify, bands have a greater chance of monetization while gaining new fans.

Maybe your band already

Geo-social is the latest hit in digital marketing.  After years of corporations leaving the “fad” of social media work to interns, corporations now embrace new mobile technologies to create loyal customers.

Corporate America sees Loopt, a foursquare competitor, as an avenue for growth with 3 million registered users.  Loopt Star, an iPhone only app, has partnered with Gap to give a 25% discount to users that check in twice at a local store.  Universal Music Group is offering a deal for having several people check in to receive 5 free MP3s.  But do people even respond to this?

Pepsi is trying the free music rewards too, with their own exclusively branded app — even though they are partnered with foursquare.  Many