MySpace launched Music Romeo on August 12, 2010. The application can be described as Pandora for video. Instead of choosing artists or songs, this application goes off of genre and mood. Even better, the algorithm for song selections is supposed to use social media trends to pick what’s new and hot. This could be a potentially great idea.

Although it was featured in a MySpace press release, the application itself wasn’t developed by MySpace and users are warned about its third party status before installing. (We Are Hunted developed the application.) Also, finding the application might not be the easiest task for people hearing about it via word of mouth. Googling “MySpace Romeo” pulls up an artist account, followed by news articles about the application. It seems like the only thing making the application popular is the iPad app.

The… [Read More]

I watched the movie “Kick Ass” the other night, and oddly, it got me thinking about social media (It’s a curse we in the business of sm live with. Be kind.) I came up with a list of how social media gives companies and individuals superpowers:

1. Invisibility: When you monitor and listen to the cloud to find out who is talking about you and your competitors and what they are saying, you are enjoying the benefits of a cloaking ability. They can’t see you, but you’re sizing up who your audience is or could be, as well as finding out exactly what they need from your type of product or service. Invisibility helps you prepare and fill gaps.
2. Empathy: The ability I hope you get from using the first ability. The reason you do all that looking and listening is to understand the audience and to empathize

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Once used in the Presidential inauguration and the f8 developer conference, Facebook Live is now available to all Pages. Facebook Live can stream video and chat onto a tab within Facebook. The video technology is partnered with Livestream.com; which allows easy sharing to Twitter and other social networks.

The chat (which ironically works better than the normal Facebook chat) is powered by Livestream, too. It requires the user to enter in a nickname or to login through Livestream. The default view on Facebook live shows status updates about the event, not the actual chat. To view the actual chat, the user has to click on the chat tab at the top. I have a feeling Facebook will switch the default view in the future, as it would allow people to interact while watching the video, not just advertise they’re watching it to their friends who might… [Read More]

Guest Writer – Katie Butcher

THERE’S STRANGER THINGS TO DO ON THE INTERNET…

We’re lucky at my firm, West End Enterprises, that we enjoy the benefits of an absurdly qualified team of staff and volunteers when we work here in Nashville. Our events are generally populated with people who come from great educational backgrounds and have solid industry experience. However, even through we made our home-base here, occasionally, like everyone else, we have to leave. Working out of town for almost any firm can be scary. (No, I’m not talking about shipping your gear…but that can be scary, too.) No matter how good your connections are or how well you know the area, at some point, you’ll likely exhaust your resources and need to pull in additional workforce. So you turn to the dreaded internet.

My experience has been that even the most tech-savvy… [Read More]

Facebook finally made it’s official announcement that Facebook fan page tabs are getting narrower on August 23. Here’s the official word from Facebook:

Next week, we will give Page admins the ability to preview their custom tabs in the new 520 pixel width so they can modify their layouts as needed. All profile and Page tabs will be resized automatically beginning the week of August 23.

They’ve been talking about the subject since October 2009, and I’m glad to see they’re finally rolling it out. In fact, Facebook is making quite a few changes to functionality and the user experience. They are also removing the “boxes” tab, so that will mean changes for fan pages and personal profiles alike.

The main reason they’re making the tabs narrower is to help streamline the user experience. That means if you paid a Facebook application developer to design custom… [Read More]