Don’t let people tell you you’re doing it wrong, and by “it” I mean social media. Social media is but one small part of your business. On the marketing wheel alone you’ll find public relations, events, promotions, advertising, customer service and more; not to mention all the other details you have to attend to in [...]

Fellow Social Deviant, Taylor Vick, and I met with a business associate, Celeste Rains of Flying Otter Marketing, at local hot spot The Patterson House, Nashville’s answer to the mixology rage sweeping the nation. It is a dimly-lit and not very air conditioned lounge in a historic house where drinks cost between $10 and $15 [...]