I do a lot of work in rights and clearances for television programming and I have a bit of a problem: I don’t know what the hell the iPad is. Alright, unless you’ve been living under a rock (and, heck, at this point, even if you have), you probably have a basic understanding of what the iPad does. I comprehend its functionality, its impact on pop culture, its various apps and I even understand a bit about how, technologically speaking, it all works. What I don’t know is precisely how to clear for it.
Traditional clearance categories, for music synchronization, master use licenses, footage uses, photos, etc. fall into three